Studio 54 photographer Hasse Persson said of this photo: "This may sound unusual today, but if you wanted to make love with somebody, people were making love on the balconies, and they were making love in the bathrooms. While speaking with Harper's Bazaar, Hall admitted that she was incredibly overwhelmed with the level of celebrity in the dance club: Things came to a halt for the original incarnation of Studio 54 on December 14, 1978, when the IRS sent dozens of agents to the club. Rebecca Schoenkopf. Studio 54s peak was intense but short-lived. The clubs former publicist explained: It looks that in order to become an NFU a celebrity had to be so hot that it would be a huge mistake to not have them in the club. The manufacturers seemed to think their choice of venue was appropriate enough since all the sounds and colorful lights reminded them of disco. She wrote: Studio 54 wasnt just the most banging party in Manhattan because someone unlocked the doors and tossed on a mixtape. At the time, she would have been in the midst of releasing her 1977 album, Cherished. CREATIVE. Christopher had sold Miramax on a Boogie Nights-type story about a clueless New Jersey kid named Shane (Ryan Phillippe) who was drawn to the flame that was Studio 54 in the late 1970s, when good . Author and party attendee Anthony Haden-Guest told Rolling Stone that there were only about 150 people at the party initially, but it grew into a wild event. Rogers says this was a reaction to people seeing images of the glamour of places like Studio 54 while their real lives reflected the worst financial recession since the Great Depression. Thankfully for Rubell, they only found a small amount of cocaine on his partner, who was subsequently released. The last thing she wanted was for her secret life to become known to the world. After seeing Sweeney Todd on Broadway the owners decided to place a large automated bridge in the balcony of the club so dancers on the second floor could travel to the other side of the building without having to cross the dance floor. People traveled from across the world in order to just stand in line outside this club with hopes of getting in, or at the very least seeing a few celebrities. After Lowen uploaded digital versions of the photographs to a secure vault, POBA staff helped crop and curate the material, highlighting the value of his artistic eye. As the main party starter at Studio 54 it was up to Steve Rubell to keep everyone happy. In front is famous artist Andy Warhol. When Williams visited Studio 54, he joined a fleet of other actors such as John Travolta, Richard Gere, Al Pacino and John Belushi, who all set foot in the iconic destination to see what it was about. Both Rubell and Schrager were arrested and charged with taking millions of dollars off the top of the clubs gross. Model Bianca Jagger, in an off-the-shoulder number, is seen riding a white horse at the entrance of the club. Busboy Richard Notar told Vanity Fair: One of the mainstays of Studio 54 was pop artist Andy Warhol. Lifelong memories were made within its walls every night. In the photo are Olympic athlete-Bruce Jenner, the King of Pop-Michael Jackson, actress and model-Valerie Perrine and Jane Fonda. We think of him as a gentleman of the paparazzi [of that era], she says. Model and musician Grace Jones shimmers in a sparkling bodysuit as she performs at a New Years Eve party. Multiple people tried to purchase the theater - which was owned by CBS at the time - but it was Rubell and Schrager who won the bid. My house now is filled with his art, and I hope others will appreciate it too.. You cant blame the guy for wanting to be comfortable while staying on the dance floor all night. In this picture, Robin Williams is with his then-wife Valerie Velardi and Studio 54s own Santa Claus. A pair of topless women parade across the dance floor during Folies Bergre night, circa 1977. Highly respected clothing designer Diane von Furstenberg is perched on a couch with media mogul Barry Diller. In the 2018 documentary about Studio 54, footage of Rubell shows the co-owner discussing how one night he simply thought to place velvet ropes outside the club that revelers instinctively got in line. Contact Gabriel H. Sanchez at gabriel.sanchez@buzzfeed.com. Picture this: Elton John partying the night away with drag queen Divine on the instantly recognisable parquet dancefloor. Rather than show how scared they were, the $1.5 million renovation showed that the co-owners were putting on a brave face. Even if someone made it into the club that doesnt mean they were allowed to go to the basement because thats were celebrities and the super wealthy went to have sex. She is seen here in colorful 70s makeup, big hair and a risque lace top. This photograph comes just before the release of Off the Wall, when he was still remembered most for his youthful vocals in The Jackson 5. Sometimes the venue hired dancers or had fashion models walking the crowds. If you wanted to dress in next to nothing and wear lots of makeup, you were encouraged. Studio 54, both the interior and the street outside, allowed people to dance off their problems and be apart of something at the same time. It was a place of great exclusivity, but also a place where one went to be photographed. Thats why Sylvester Stallone decided he needed to pay a visit to the most famous disco in the United States. Another thing it often had, as a result, was strange performances. Even so, he was among the most famous singers in the country. Steven Stills is playing the drum, and 300 other people are in attendance. A lot of people had to work together to make the night a success, from DJs to lightning technicians to the people who designed the sound system. Then . Both famous celebrities and regular bystanders alike managed to have a rockin good time at Studio 54. Despite spending only $400,000 on preparations for the nightclub, owner Rubell indicated Studio 54 made over $7 million in profits in the first year. Even so, it gave visitors a rush of adrenaline to watch them twirl in the air from below. A man wears a gold costume, eyeliner, and a headdress while dancing. Those lucky enough to be in attendance are spotted in the background, watching with drinks in hand. This way they avoided the extreme fees that came with a liquor license while still being kind of legal. On finding Studio 54s books, it was discovered that a skim was in operation on up to 80% of the profits. A pair of clubgoers dressed in . The two are almost unrecognizable, however, thanks to the cream thats been smeared all over their faces and clothes. This couple wears scant Halloween costumes resembling a mermaid and some kind of sea creature, and their choice of style was not out of the ordinary at Studio 54. What Is Groundhog Day and Why Do We Care? But then Rubell came up with something brilliant - the velvet rope. Onlookers say that he was always dressed up and ready to get down. Cold hard cash, baby, even professional provocateur Andy Warhol. Right: During a Purple magazine party in 1978, a topless woman rides onto the dance floor on a white horse. The clubs explosive success had attracted attention from authorities, and they thought Studio 54 might be connected to organized crime. Sylvester Stallone and Sheryl Slocum, 1977. Diana Ross, Jacqueline Kennedy Onassis, Cher, Truman Capote, and Andy Warhol were all among its regulars, but Studio 54 was more than a celebrity hotspot and beacon of New York nightlife. One night when the club didnt have anything specific planned they used some free pieces of clothing that they were given from one of the local brands. In fact, some women were often topless at Studio 54 parties, in nothing more than tiny thong bottoms and boots. The agents entered the office seeking links to organized crime and arrested his partner Ian Schrager after reportedly finding cocaine among some papers he was carrying. Getty Images. Relive some of Studio 54's most classic nights in the gallery above. Elizabeth Taylor shimmering in a glamorous iridescent bodysuit while chatting to legendary fashion designer Halston. As a mood-boosting tonic, and at a time when our festive calendars have been curtailed by social-distancing measures, Vogue delves into Studio 54s world of excess and extravagance. Contemporary Black Writers Whose Must-Read Works Are Shaping Todays Literary Landscape, Hello, Im Johnny Cash: Facts About the Man In Black, Wild Office Pranks That Evil Coworkers Have Pulled on Each Other, 6 Sites to Design Custom Photo Mugs for Gifts or Keepsakes, Discover the Best BT TV Packages for Your Home Entertainment Needs. A woman dances near the Studio 54 light towers in 1977. The crowds only grew as the clubs popularity did. Ultimately, as the judge said, theirs was a crime of hubris. Trudeau frequented the nightclub more than once and earned herself a bit of a reputation among partiers. She was such an important part of the club for its first year that they tried to make a part of their one year anniversary celebration. Yet, Studio 54s sensibility of inclusion and freedom lives on through the books, films, and fashion that it has inspired ever since. Vote up the Studio 54 snapshots that make you want to queue up and bribe a doorman. Its disco days, though, were short lived and the club closed its doors in 1980these archival photos are a snapshot that only a lucky few had the pleasure of experiencing. (AP Photo/Quinto) Date: 02/04/1979. Rather than just put her on the payroll, Horowitz worked on a sliding scale that rated celebrities. Even when the clubs co-owners were under a federal investigation they didnt let anything get in the way of the clubs success. Being a spouse to legendary partier Jagger, its no wonder she enjoyed a good get-together herself. Left: Outside Studio 54, someone arrives to the club on a horse for the third annual Halloween party in 1978. According to the guy who took over Studio 54 after the original co-owners went to prison, James nearly killed himself while at the club. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories. One of the men on the scene was Gene Spatz, a pioneering paparazzo and street photographer who most people have never heard about. Supposedly one evening a countess showed up to the club and took a liking to one of the bartenders. Suddenly the IRS were interested in going clubbing. What is now a Broadway theater used to be the emblematic hot spot of '70s disco nightlife. And on its last night under initial management, Diana Ross serenaded Rubell and Schrader -- of course surrounded by the likes of Jack Nicholson, Farrah Fawcett, and Sylvester Stallone, among others. For 33 short months the club was the height of cool in Manhattan, with club goers who managed to get past the velvet rope falling into a deluge of drugs and debauchery.Even after the original owners went to prison for skimming millions of dollars, the club . In 1977 the New York scene was such a sprawling organism of parties, dancing, and punk rockers, and Harry was one of the artists who was in the middle of it all. In its first year alone, it managed to pull in approximately $7 million dollars! When youre a wealthy celebrity, youre going to want to have the best of the best. The black-and-white photographs included scenes from iconic clubs like Studio 54 and Xenon; shots of Carrie Fisher, Jackie Kennedy Onassis, Mary Tyler Moore and Robert Redford; as well quirky New York City street life tableaus in the 1970s and Eighties. You were also welcomed with open arms if you were a drag queen. Clubs have been using this idea for years. In the clubs first year open, Cher showed up to the scene at Studio 54. The opening night of Studio 54 was huge mess. A man dressed up in leather and an NYU tank chats with his friend, decked out in pearls and garters as two other club-goers look on. Elizabeth Taylor shimmering in a glamorous iridescent bodysuit while chatting to legendary fashion designer Halston. Known for its raucous parties and A-list guests, the first three years of Studio 54's existence were the most exclusive and enticing and that was by design. People spilled into the streets, they poured over the police barricades and they caused a traffic jam that was so bad that it supposedly kept Frank Sinatras limo from coming within walking distance from the club. When they walked into the club there was a palpable energy, things got more exciting and everyone wanted to be around them. This crowd is made up of well-known, successful individuals: Fashion designer Halston and actress Bianca Jagger are on the left, followed by film director Jack Haley Jr. and actress Liza Minnelli in the back right. The hottest celebrities and wildest outfits could be seen on the dance floor, and illicit substances flowed freely among partiers. Aside from the dancing and debauchery, one thing that everyone remembers about Studio 54 is the clubs interior design. In December of 1978, dozens of federal agents descended on the club after receiving a tip about their sneaky money practices. The many singers who passed through the joint didnt leave without belting out a few notes of their own. A-list celebrities were just one of the appeals of Studio 54, there were also cult celebrities who were the lifeblood of the underground party scene. Today there's no way that someone would just be able to ride through a club on a horse. Liza Minelli was a mainstay at Studio 54, so much so that it was as if she lived on the dance floor. Andy Warhol, Jerry Hall, Debbie Harry, Truman Capote, and Paloma Picasso. Nightlife anywhere was sure to have drugs involved were talking about the 1970s, here. You might not think of famous authors as the rowdiest group of people, but Truman Capote didnt fit into any stereotypes. If you thought youd seen it all when it came to crazy Studio 54 performances, youd be mistaken. In the aftermath of the Vietnam war, Rubell said people were tired of being serious everyone went out and went wild. Diana Ross, Jacqueline Kennedy Onassis, Cher, Truman Capote and Andy Warhol were all among its regulars, but Studio 54 was more than a celebrity hotspot and beacon of New York nightlife. (The pair later married but not until 2001). Grace Jones wrote about it in her book, saying: Rick James of Super Freak fame was a legendary party monster throughout the 70s and 80. Dressed in their best and taking stock of the nightclub, famous actresses Farrah Fawcett and Shirley MacLaine are photographed with club owner Steve Rubell. The criteria for entry werent clear-cut you simply had to have the look and style they wanted to see inside the establishment. In this picture, you can see doorman Mark Benecke sweeping the expectant crowd for the best individuals to allow past the front doors. For that reason, his photos are not only fine art, they are history. Indeed, club regulars ranged from Mick Jagger and Andy Warhol to Elizabeth Taylor and David Bowie. But where does someone keep piles of quaaludes and drink tickets? Four women in shimmery dresses sit in the club's lounge area. When he was questioned about his dress code on local New York television show he said, The only thing that its not based on is money, and that he lets in Really fun-loving. Left: A clubgoer dressed as Jesus carries a large cross onto the dance floor in 1977. Robin Williams dancing with his then-wife Valerie in 1979. Schrager and Rubells time in prison coincided with the infamous Disco Sucks event in 1979, where disco records were burned at a baseball game while around 50,000 people watched. Here, Vogue presents the best looks from Studio 54. Once the show came to an end the cast had to have somewhere to go - and they went to the Studio. . Here we see one of those notable moments where an elderly woman is dancing with a young man. The dancers kept throwing their coats at the workers and the ticketing system stopped working altogether. From the moment it opened its doors in 1977, the era-defining club was, says writer Bob Colacello in Rizzolis Studio 54, a sociological phenomenon and a historical event. In a 1996 interview with Vanity Fair, Diane von Furstenberg concurred: I had more fun at Studio 54 than in any other nightclub in the world which says a lot, coming from a doyenne of the New York Fashion Week schedule. Co-owner Ian Schrager explained: While the club had been a major success after its first night, it still wasnt the wild success that the owners wanted it to be. Park Avenue hostess Nan Kempner said that Capote punched her in the face one night, nearly starting a brawl. Yet, Studio 54s sensibility of inclusion and freedom lives on through the books, films and fashion that it has inspired ever since. Studio 54 is a shadow of its former self. Here he is pictured alongside Liza Minnelli and Bianca Jagger at the New Years Eve party of 1977. It touched all your senses and left you wanting more. While that was a Monday night, the clubs one evening off, they made an exception for the actress and rock star wife. Rubells connections meant celebrities were some of the first people to set foot inside, and its reputation as an exclusive hub for the rich and famous was sparked. Find Studio 54 Party stock photos and editorial news pictures from Getty Images. According to one of the doormen in a documentary about the club, they made sure that the club at least have 20% gay men, 10% lesbians and trans people, and the rest of the crowd could be whoever. Not much is known about what his wife got up to, but Williams was known for turning into the life of the party after ingesting certain substances. If there was one person who loved going out to Studio 54, it was Bianca Jagger. Even if you werent having sex with someone every night, you felt like you could, says former editor of Interview, Bob Colacello. Lorna Luft, Jerry Hall, Debbie Harry, Truman Capote, and Paloma Picasso at Interview party at Studio 54 . While speaking with Harper's Bazaar, Minelli explained that she didn't know and didn't care for the Studio's plans to spin her records while she danced for an audience of onlookers: Even though Andy Warhol and Bianca Jagger look quite chummy here this would be one of the last times that they were friendly. Right: People wait in line outside of Studio 54 in 1978. Regardless of how hot and sweaty it got in the club he wore the coat around in case he needed to hand out a party favor.. Steve Rubell and Ian Schrager opened Studio 54 40 years ago, and it soon became the epicenter of New York Citys nightlife for nearly three years. Gene Spatz/POBA.org. If youd gone to Studio 54 in the 1970s, however, this is exactly the type of scene you couldve enjoyed. Trans women were welcomed, while eccentrics such as Rollerina, a Wall Street banker by day who rollerskated on the dancefloor at night, and Disco Sally, a 78-year-old lawyer, were cult figures. Debbie Harry sticks out her tongue, while Steve Rubell is sprawled out on top of her and friends. Diana Ross and Liza Minnelli sang, while Rubell blasted out My Way. Not only did she love a good time, but she also knew how to master the dance floor. This foyer amped up the anticipation, and according to Myra Scheer, Ian and Steves assistant who went onto work in a perch in the lobby said it was a special part of the night: Even though it sounds like a line, once you were in Studio 54 it was a sign that you had a special energy that appreciated by the club owners. Nothing would compare to the nightclubs glory years in the 1970s and 80s. Picture this: Elton John partying the night away with drag queen Divine on the instantly recognisable parquet dance floor. In 1977 Steve Rubell and Ian Shrager bought a disused theatre on 254 W. 54th St, New York, and turned it into the world's most famous nightclub, Studio 54. Here he is enjoying an anniversary party for Andy Warhols magazine, Interview. Club founders Ian Schrager and Rubell were sent to jail in 1980. She said that she spent a large part of her day arguing over the cost of certain A-listers. It wasnt just a place to get your rocks off and dance, it was free publicity. From all the stories about the club it sounds like everything was dusted in a fresh layer of cocaine. People partook in various questionable substances, and in this photo, theyre inhaling laughing gas in the middle of the dance floor. A look back at the epicenter of NYC nightlife, presented by Getty Images. Sure . Once inside people were allowed to be whoever they wanted to be, cutting loose and grooving with everyone, it was the place to go when someone needed to escape. Co-owner Ian Schrager said it was like standing on stardust, and one club goer said: Joanne Horowitz was the clubs publicist and she played a major part at getting celebrities through the door. In this picture, women pose on top of giant reflective pillows in the middle of the crowd. Mick Jagger at the club for Bianca Jagger's birthday party. She avoided the task of assessing what she had in her possession for nearly a decade until she began to unearth her brothers forgotten treasures. Capote is the author of books like Other Voices, Other Rooms, Breakfast at Tiffanys and In Cold Blood. It wasnt just some other club - there was fog, wind, and snow. Simply by virtue of being outside the club someone like Streisand could paint themselves as a cool celebrity rather than a stodgy A-lister who sat in their penthouse reading Russian literature all not. It took owners Steve Rubell and Ian Schrager just six weeks to . Giancarlo Giammetti told Vanity Fair that it only took a few days for the crew to get everything ready for a circus themed party: When Studio 54 first opened it was a way for the people of Manhattan to cut loose and do whatever they wanted. Co-owner Ian Schrager told Variety: To work at Studio 54 a few things were required. He and his wife Sasha Stallone are pictured here in Studio 54 in 1978. Model Bianca Jagger holds doves at a party thrown by fashion designer Halston in 1977. How cool would it be to head into Studio 54 and see Jamie Lee Curtis dancing with her mom, Janet Leigh, under the house lights? Studio 54 wasand, arguably, remainsthe world's most renowned and legendary disco. Fans would say she had eyes the color of lavender, and her performances in films like Cleopatra and Cat on a Hot Tin Roof will forever go down in cinema history. Diana Ross, Jacqueline Kennedy Onassis, Cher, Truman . One agent told CBS that the book had a skim column so that you had a daily record of everything that they took in and what they took out as skim and didn't report. Co-owner Schrager explained his dalliance as a part of the ridiculous intoxication, I suppose, we were suffering from, like, what were we thinking?". The club was his concept of 15 minutes of fame to the extreme. And, who can forget the iconic image of Bianca Jagger riding a white horse through the clubs entrance? At a wild place like Studio 54, there werent lots of rules about what to wear or who to be. In 1977, he was deep in the thralls of ambient music and groups like Can, but he was already looking for something new. A-listers were just as susceptible to Steve Rubellas door policy as regular people unless they reached the vaulted heights of being an NFU." The top of her Day arguing over the cost of certain A-listers women often. 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